founded as a family business in 1931, the bicycle shop BRAND has been undergoing a completely new brand development since 2012.
besides creating the visual identity and the new name BRAND – DER FAHRRADLADEN, in keeping with the brand’s core values we developed the new slogan EAT LOVE RIDE (ELR), serving as a label on textiles and as an in-store design element. the two main product ranges «on- and offroad» are based on the word and figurative trade mark systematic. the clarity of the graphic element, in its conscious use of black and white, provides a stark contrast to waldemar salesski’s warm and saturated imagery. besides the spacious shop and workshop,
a showroom has been created in the center of wuerzburg, and as BRAND’s thinking is process-based, we are accordingly engaged in ongoing development of films, trade-fair presentations and other products with the company.